Franchise Info
Are you ready to embark on an exciting opportunity as a Serious Coffee franchisee? Whether you're interested in starting a new café or purchasing an established location, Serious Coffee could be the ideal fit for you.
Franchising with us offers a proven path to entrepreneurship, with benefits like a trusted product, ongoing training and support, enhanced purchasing power, and robust marketing resources. Serious Coffee provides all these advantages and more.
Getting Started
Before you take the leap, ask yourself and those close to you these important questions: Do you thrive on challenges, enjoy interacting with people, and excel in creating a team-oriented environment? Do you love mentoring others and working in a fast-paced setting? Can you balance working within a structured system while bringing your own creativity and excitement to the table? If so, we invite energetic, enthusiastic individuals who share a passion for coffee or tea to explore this opportunity with us.
Please note, a personal net worth statement (PNW) is a required part of the Franchise Application Package. This form, once completed and signed, should include details of any real estate assets along with corresponding tax assessment documentation. The PNW allows Serious Coffee to conduct:
- An Equifax credit check
- Bank inquiries
- A PPSA search of assets to verify any debts, encumbrances, or liens
- Verification of the accuracy of the applicant’s financial information.
To qualify, franchise candidates must have at least $100,000 in non-borrowed, unencumbered cash or liquid assets, and a minimum net worth of $350,000.
Step 1
We’d love to provide you with more details, but the first step is to complete our Franchise Application Package (FAP). Each prospective owner must submit their own package, regardless of the nature of their relationship. If any properties are listed as assets, the latest property assessments for each should be included in the financial package.
Step 2
After completing and signing the Franchise Application Package, scan and email the documents to franchising@seriouscoffee.com. Upon receipt, your application will be reviewed, and we will follow up with you via email or phone to discuss next steps.
Step 3
If your application is approved, we will arrange a meeting—either in person or via Skype, depending on your location—to move forward.
Please note: Approval of your Franchise Application Package is the first step in the approval process and does not constitute final approval to become a Serious Coffee franchisee.
