Franchise Information

Getting Started / Franchise Opportunities / Canadian Franchise Association

  Are you interested in becoming a Serious Coffee Franchisee? Does opening a new café or purchasing a ready-to-go site appeal to you? Serious Coffee may be the perfect match for you. Franchising is a more secure way of becoming an entrepreneur by providing a proven product, ongoing training and support, increased purchasing power, and a greater marketing capacity. Serious Coffee has all of these components and more.


Before deciding, ask yourself and those close to you the following questions. Do you embrace a challenge, love to visit with people, thrive when building a team atmosphere, like to teach others, and enjoy a fast-paced environment? Are you able to work within a structured system while still generating excitement and ingenuity? We are always ready to welcome people who are full of energy, enthusiasm, and love coffee and/or tea into our organization. 

In addition, a personal net worth statement (PNW) is required for all applications and is included in the Franchise Application Package. This form once filled out and signed by the applicant(s), will also detail any real estate assets owned with tax assessment forms provided as proof of registered ownership. The form PNW allows the Franchisor to perform the following:

Equifax search, bank enquiries, PPSA search of assets listed for any debts or encumbrances or liens  and  verification that applicant's PNW form details are accurate.

Serious Coffee franchise candidates are required to have at least $100,000 in non-borrowed, unencumbered cash or liquid assets.  Candidates are also required to have a minimum net worth of $350,000.


There is a lot more information that we'd love to share with you; however, the very first step in the process is to complete our Franchise Application Package (FAP)*. Each person who wishes to be named as an owner of a café needs to complete their own package even if they are a couple. Also, attach a copy of your latest property assessment if you are including property as a part of your financial package.


Once you have completed and signed the Franchise Application Package, scan and email the document(s) to franchising@seriouscoffee.comOnce the information has been received, your application will be reviewed and you will be contacted by email or phone to discuss the outcome of the review.


If your application is approved, a time will be arranged to meet either in person or by Skype (depending on your location).  


Serious Coffee is always interested in growing, so if you have a potential location or would like to learn about opportunities that we currently have available, we'd like to hear from you.

Contact Brian Hebbert -
Hartley Park, West Shore Area CHEK TV Building, Victoria


More information coming soon


Serious Coffee is proud to be a member of the Canadian Franchise Association. Click on the CFA logo to learn more about this organization.


*Note: Approval of your F.A.P. is the first step of the approval process and does not mean that you have received final approval to become a Serious Coffee Franchisee.